Staying ahead of the digital trend market, our team conceptualised and executed an innovative idea around the 'Edda Tu' theme — a popular Punjabi slang phrase. The concept generated an overwhelming response and significant engagement, and performed so well the brand requested it as a recurring weekend feature.
Social & Content
Qarshi Jam-e-Shirin — Viral Content Creation
An idea built on the Punjabi phrase "Edda Tu" that performed well enough to become a weekly feature.
- Client
- Qarshi Industries — Jam-e-Shirin
- Industry
- FMCG — beverages
- Services
- Content Strategy, Social Content Creation, Copywriting
01
Project overview
Results & impact
The concept performed strongly enough that the brand asked for it as a recurring weekend feature.
Weekly
Recurring weekend feature
Deliverables
- Content concept
- Social post series
- Copywriting