Websites
The Playbook — Website Design & Development
A scalable editorial platform for an independent sports publication built around long-form storytelling.
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Work that earnsits attention.
Branding, campaigns, content and digital builds — each one starts with a strategy and ends with a number we are happy to show you.
Video & Animation
Qarshi Jam-e-Shirin — 2D Animation
A Ramadan animation made for online that resonated strongly enough to be broadcast on television all season.
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Video & Animation
Aodour Pakistan — Video Production
An influencer-led video production that reached 105,000 organic views within a single day.
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Branding & Packaging
Mashriq — Packaging Design
Premium packaging for Mashriq's inaugural winter collection — one theme per box, one brand persona throughout.
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Campaigns
Cambridge Shop — Digital Campaign (Billboards)
Billboard creative for Cambridge product launches and seasonal campaigns — heritage for blazers, beach for summer.
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Campaigns
Qarshi Industries — Digital Video Campaign (Plantation Drive)
A UGC-led Independence Day campaign built around a plantation drive and a line about loving every Pakistani.
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Campaigns
Vatika Naturals — Digital Campaign (Instagram Grids)
Instagram grids built to the campaign's communication strategy: one problem, one USP, one clear solution per grid.
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Branding & Packaging
Cambridge Shop — Stationery Design
A full corporate stationery suite aligned to Cambridge's aesthetic guidelines and corporate elements.
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Branding & Packaging
Adawi Organics — Packaging Design (Sidr Honey)
Label and packaging design for the Sidr Honey range — clean, natural, built for shelf presence.
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Branding & Packaging
Alphaa — Packaging Design (Bamboo Cutlery)
Minimalist packaging for an Amazon-based sustainability brand, in harmony with the product's natural material.
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Social & Content
Qarshi Jam-e-Shirin — Viral Content Creation
An idea built on the Punjabi phrase "Edda Tu" that performed well enough to become a weekly feature.
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Social & Content
Cambridge · AJStudio · Orah Jewels — Content Marketing & Copywriting
On-brand visuals paired with copy that carries each brand's voice across social.
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