Verse posted consistently and grew slowly. The content was competent, on-brand and completely forgettable.
Social & Content · 2025
Verse Athletics — always-on social
Twelve months of content that turned a product feed into a community — run as their external creative team.
- Client
- Verse Athletics
- Industry
- Sportswear
- Services
- Content Strategy, Video Production, Community Management
- Year
- 2025
01
Project overview
02
The challenge
Break out of the product-shot loop without abandoning the commerce that pays for it.
03
Our approach
We split the calendar into three tracks — community, craft and commerce — and held a strict ratio. Product only earned its slot once the other two had built the audience to sell to.
04
Creative direction
Documentary-grade video, natural light, athletes shot mid-session rather than posed. Grain kept in. Nothing that looked like a catalogue.
05
Execution
Monthly production days, 30+ assets a month, full community management, and a quarterly review that reset the ratio against performance.
Results & impact
Organic reach outgrew paid inside two quarters and the brand now sells out drops without a media spend.
5.6M
Organic reach
210%
Follower growth
8.4%
Average engagement rate
30+
Assets per month
Deliverables
- Content strategy & calendar
- Monthly production days
- 30+ assets per month
- Community management
- Quarterly performance reviews
Client testimonial
They became our creative department. Same standard, none of the hiring.
Ayesha Malik, Brand Director