Orbit House led a strategic PR initiative for Aodour Pakistan, leveraging influencer marketing to showcase the brand's aesthetic and functional appeal. A carefully selected influencer was gifted a bag from the collection to demonstrate its value and versatility. The campaign reached 30,400 engagements within 24 hours, amplifying brand awareness and credibility.
Social & Content
Aodour Pakistan — Public Relations (PR) Marketing
An influencer PR initiative that reached 30,400 engagements within 24 hours.
- Client
- Aodour Pakistan
- Industry
- Fashion & accessories
- Services
- PR Strategy, Influencer Marketing, Campaign Management
- Live
- Watch the reel
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Project overview
Results & impact
30,400 engagements in the first 24 hours.
30,400
Engagements in 24 hours
Deliverables
- PR strategy
- Influencer selection & seeding
- Campaign management