Cambridge Shop — Digital Campaign (Billboards)

Orbit House conceptualized and designed a series of billboards for Cambridge Shop's product launches and seasonal campaigns. For the Blazers Launch, the creative drew on the nostalgic appeal of a retro car to communicate the authenticity, timelessness and distinctive heritage of Cambridge. For the Summer Edition, a beach-inspired direction captured the lightweight, breezy character of the collection — a strong seasonal connection between product and mood.