This animation was created in alignment with Qarshi Jam-e-Shirin's Ramadan TVC theme, "Sab Peetay Hain." Our team integrated key TVC highlights with thoughtful design to produce an engaging, cohesive visual narrative. Intended for online only, it resonated so strongly with the Qarshi team that it was broadcast on television throughout the entire Ramadan season — expanding the brand's reach across multiple channels.
Video & Animation
Qarshi Jam-e-Shirin — 2D Animation
A Ramadan animation made for online that resonated strongly enough to be broadcast on television all season.
- Client
- Qarshi Industries — Jam-e-Shirin
- Industry
- FMCG — beverages
- Services
- 2D Animation, Creative Direction, Campaign Content
- Video
- Watch on YouTube
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Project overview
Results & impact
Made as an online-only asset, the animation was picked up for national television and ran throughout the Ramadan season.
National TV
Broadcast for the full Ramadan season
Deliverables
- 2D animation
- Storyboard & art direction
- Social cut-downs