A clinical skincare formulator with strong product and no consumer brand, entering a category where everyone claims the same three benefits.
Campaigns · 2025
Lumen Skincare — DTC launch campaign
Zero to launch in nine weeks: positioning, campaign platform, creator programme and always-on social.
- Client
- Lumen Skincare
- Industry
- Beauty & Personal Care
- Services
- Campaign Strategy, Content Production, Social Management
- Year
- 2025
01
Project overview
02
The challenge
Launch into a saturated market with a modest budget, against competitors outspending them twenty to one.
03
Our approach
We refused the category’s glow-and-glass aesthetic. The platform — “Proof, not promises” — put clinical results and real skin at the centre, and gave creators a format they could not fake.
04
Creative direction
Clean laboratory neutrals broken by one saturated accent, macro texture photography, and typography borrowed from scientific packaging rather than luxury beauty.
05
Execution
Campaign platform, launch film, 40 creator partnerships, paid social across four markets, and a 90-day always-on content calendar we ran end to end.
Results & impact
Sold through the launch inventory in eleven days and built an owned audience that now drives a third of revenue.
11
Days to sell out
2.4M
Video views
38K
Email subscribers
41%
Repeat purchase rate
Deliverables
- Campaign platform & messaging
- Launch film and cutdowns
- Creator programme (40 partners)
- Paid social creative, 4 markets
- 90-day content calendar
- Monthly performance reporting
Client testimonial
Orbit House ran the launch like it was their own company. We have kept them on ever since.
Sana Iqbal, Co-founder